Marketing Management
Is the analysis and planning and implementation of marketing plans and control program which is designed to build and sustain mutual benefit with the buyer of the target in order to reach the target set by the company.
Demand management or management of market demands Demand Management
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Some might think that is a marketing management for finding buyers for the company's products. But the company require a demand for a particular or a certain level of demand for their products. At one stage may not have any demand for the product and demand is another stage and another stage in the average demand is strong and may not be able to provide all the applications so that there are managing the marketing of these various stages.
Building a profitable relationship with the customer
Demand management means managing customers and requests for any company either through new customers or old customers. Theory based on ancient marketing focus to attract new customers and to complete the sale. Today, the theory Achtlvp, except for the design of strategies to attract new customers, the companies are now moving toward building strong relationships with old customers.
Why the company to retain customers with the old?
In the past, companies facing an expanding economy and growing market, and companies can fill the market of new customers without the fear of losing old customers. Today, companies are faced with changes in geographic and slow economic growth and increase the entry of competitors in the market All of these factors make it difficult to attract new customers. In addition, the costs of attracting new customers is increasing and in fact may cost up to five times the cost of maintaining old customers.
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Let us discuss this point and put it in the Arab world. Unfortunately, the majority of companies that dealt with the first based on the theory without knowing, how? Lu noted that the majority of the companies profitability adopt or give a sales representative percentage of sales due to deterioration of the economy in most countries of the Arab world, they need to make a fast buck, even if they had to falsify the truth or to give a part of the full truth about the product making it easy to sell, but do you think that the customer after to discover the truth would like to return to buy from this company? I do not think that the human psyche tends to refer to someone who has Bgshha At the same time to have freedom of choice to go to buy a competing product.
And not only this representative may sell the service or product is high quality but there is an important point, a follow-up, after the purchase is representative to contact the customer to make sure that everything is going regularly and that the product met customer satisfaction. In this case, the Representative had achieved two Batsalh first confirmation to the customer that they care about and this Ijzbonh and build a relationship with him and the second goal is the ID if there are parts not satisfied with the customer so they have a chance to develop the product, but the question that arises is there a follow-up of Arab States, personally I did not find any connection with the representative to make sure I am satisfied with the product, but vice versa, and found the representative tells me what to do I bought and paid and that is your luck!
Let us take another example, it hears the majority of people have been exposed to this experience, a repair vehicle, it may not work mechanical conscience, especially if you're a new customer has only the profit motive and in the belief that you will return to it, some people may go back again and again and in good faith, but if discovered and ordered his 3-Are you will to exploit it? Of course, do not try hard to search for another mechanic, but if you're the type who likes to exploit others for you. Certainly Sikhosrk customer always has and I missed the sight and that which does not know many people the word spread word of mouth, a kind of advertising, but by people without interfering in that company to tell your friends and your family and acquaintances about the service, and be lucky who did serve in the utmost quality so everyone will talk about and will have customers old and new customers without fear of competition or deterioration of the economy. An example is close and we hear from the wives of the houses, a plumber.
