Marketing Management Market Analysis Market analysis of the operations is very important in the marketing process, as it The guide for sales and distribution are correct, and the mean market analysis is the study of Minutes to determine whether the appropriate strategic marketing-related sectors Market or target marketing.
1- Start a small sample of consumers in order to discover where some of the characteristics that Serve as a basis for the division. We offer two slightly larger samples and Aladar here should be warned that the initial results Are not final. 3 We use several criteria to collect data on the basis of division as possible, The most appropriate and desirable for certain incidents Pferod best exponent of that By these sectors. Strategy related to market sectors: ] [1 characteristics of the product: A man tries to promote the marketing characteristics in his goods and that it lacks Competitive goods. Strategy is important when you apply this policy are: Aliala packaging, Sale, and divide the market into segments known, and determine consumer demand in advance and then Item development in line with this request. This approach is based on the existence of Achtlahakiqi unique characteristics of the product. Alyallergm and that the policy of discrimination Item characteristics unique to the policy Alqtaatalsokip entrances seem counterproductive, L can be used to in Nevsaelloukt. Vimaatmdna sectors in order to cite a particular commodity has come to Qtaatsgerp of the market, pushing the marketing man to search for properties Tnfredbha Slath becomes desirable and required more than competitive goods.
2- Centre Market: This strategic Mnkhala The company is studying the market to look for sector Ikonfih center weak competitors and the company seeks to produce commodities that can Tbaafee such as this sector easily. ] [3 market integration: Talalsouk is the opposite of sectoral market. While aimed at how to divide the market Ilyqtaat and consumer groups and also to satisfy the needs of consumers Different market integration aims to expand the market so that you can Item Tnavsbakip goods within this large market. [4] The coordination between the sectors: Imaoradt company that promotes Slatha among the most from a group of groups Almsthlkinvigb Graduate verify that the coordination between these sectors. Almaaant and homogeneous market segments whenever coordination easier. Astratejipagv market: 1 Strategy unified marketing: the sense to use the marketing mix and its application Alyalsoq family. Two different marketing strategy: the sense of the use of different marketing mix for each Sector. 3 focused marketing strategy: the sense of directing the marketing efforts of the Gaza One. Akttiaralastrateji: Hnakped factors that influence the choice of strategic marketing followed by Almncopomn these factors: financial resources, harmonization of cough, the product life cycle, Tjansalesouk, strategies for shopping the competition. Almwardalmalip: Teksimkanip the company to pursue a particular strategy, if financial resources were Dkhmpvtkon strategic uniform or different, and if the resources specific Vtkon Alastrutejialmrazp better. Tjansaleslap: Atbaastratejip unified marketing be more appropriate in the case of homogeneous goods And Alastrutejialokr be better in the case of goods is not homogeneous. : Siwtherbaltoaid in strategic practice, when the commodity is in the process of Tkadimhaily worst fit it] unified central [to create a new request them, but Item Imaouselt to the stage of maturity and the market was saturated with the politics may be Optimal] Giralmouhdp [. Vimaaant all needs and desires are equal, the division of market sectors Hodharb of extravagance and of mankind be a strategic Standard. Alastratejiaaltsuiqip competing: Tnitlk strategy is marketing strategy of competing for the Tkhaddmoktaat competition and applies them to competitors, and if used by Aanalmnavs and if the company should follow a unified strategy, the error is different, it is . Alsoqacharap that benefit from the sector can serve a single market
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